More hooks for building your pitch.
In 101 Ways to Write Dynamic Media Releases, I list up with twenty – six meaningful hooks to use in your media releases. In Part 1, we learned about the delicious and far reaching Survey. In Part 2, we discussed how to use the hook of Lists for Pitching.
In this entry, let’s talk about the hook of Case Studies for pitching. They can be successes or chronicles that didn’t work out as well as expected.
Case studies are always a welcome PR and marketing pitch for publicity. This category’s accomplishments are best presented in bullet points or in a brief paragraph with the salient points to be made. Then send your audience to your OnLine Media Room or to your Case Studies section for the full-blown story.
Here’s a branding case study I did for one of my PR and marketing clients that I put on my “Case Studies” section of PromoteYourself.com/ This section gets me good publicity.
“A fluke mixture of ingredients started Phil, Mike and Mark Maddox in a profitable business and on a heartwarming adventure.
Arthritis Relief Cream, was initially test marketed out of Phil's Campton Discount Drug Store in Campton, KY. This one product has expanded to a fifteen-product catalog in less than a year. To learn how they did it and what they learned from their Arthritis Relief Cream adventure, visit www.natureshealthconnection.com
Here’s to your many successes.
Promote & Prosper!
Raleigh Pinskey
P. S. One way you can insure effective participation with the media and erase the fear of promotion is to have the tools that will help you promote yourself available. http://www.promoteyourself.com/store/index.html
